This article will give you an accurate picture of what marketers think matters.
Besides this, I will share tips to find emails of prospects with little effort.
Do you have a plan for the next twelve months? What is it?
Working on UX
Working on user experience topped the list, and it isn’t a surprise.
An improved user experience has a growing influence on organic search and performance.
According to the Search Engine Journal report, 34.7 percent of people are focusing on the user experience.
Maybe you should also have a look at improving this factor.
More than a quarter of SEO professionals are concentrating on content creation.
When the production of content increases, it will increase the competition, which could be a threat to success.
You may focus on producing quality content on the topics you have expertise in.
Constructing Email List
Reportedly, there is a difference between in-house and agency SEO professionals. More than twenty percent are concentrating on building an email list, while only fourteen percent of in-house SEO professionals are generating an email list.
Here’s the tip to find email addresses effortlessly.
How to find an email address easily?
To find emails, you can use the email extractor tools such as GetEmail.io.
This tool uses big data and machine learning algorithms to find an email address.
You may start with the free plan, and when you find the tool efficient, you can go for the paid plan.
Twenty-four percent of agencies and seventeen percent of in-house marketers are going to concentrate on generating leads.
How do you generate leads at your organization?
Well, there is no one method that gets the lead flow. It involves a holistic approach to ensure the flow of quality leads.
For example, email marketing, Google ads, Social media ads, etc., can all contribute to generating leads.
All you need to know is a good understanding of the sequence in which you must run a campaign and how you can craft content and campaigns that are customer-centric.
Apart from this, it would help if you had robust performance tracking in place; this will allow you to make informed decisions with regard to your campaign.
A better understanding of the audience
This is pretty well known.
With a massive shift in consumer behavior, it is imperative to have a good understanding of your target audience.
Today’s consumers are majorly the millennials, who seek a personalized approach and relevant content.
With so much transparency on the internet, it’s not so easy to win your audience’s heart.
You can’t sell your product if your customer’s pain points do not back it.
When you let the Millenials know that your product can solve the problem they are going through, there you are, winning their heart and sell your product.
So, invest time to understand your audience.
As a final thought, having acknowledged what the rest in the industry are planning to do in the next twelve months, you may also prepare your task accordingly to stay in the competition.